Years ago, when I was building my production company Baran Productions, I ran into a peculiar phenomenon amongst certain business owners.

My services were straight ahead. I had national credentials as a radio producer of commercials, jingles etc. (I was on the List of Recommended Creative Resources of the Radio Advertising Bureau) Plus I had extensive experience as a marketing consultant. When I actively pursued a new client I brought a lot of expertise and an impressive track record to the the table.

But the strangest thing would happen!

The businesses I was convinced could benefit the most from what I had to offer seemed to always have the greatest resistance. I mean, it was astonishing to hear business owners go into great detail as to why they continue to do something which was obviously causing them to fail.

It was obvious to them and me… at least I thought it was obvious to them.

They had justified and rationalized making decisions and doing things which placed their business on a collision course with failure. But, they refused to do anything about it because any change would be in conflict with their rationale.

Now what I’m about to say is absolutely true:

In every case of this type of resistance, that business would cease to exist within a year. Often within six months! I became convinced that these people wanted to crash and burn because deep inside they hated what they were doing. What possible reason could they surrender to an obvious course of failure?

It’s called denial.

For many, crashing and burning is the only wake up call. It’s unfortunate that this is the case. Especially when an individual knows something is wrong with their lives, is not happy and faces a constant struggle. I’ve come to believe that denial of the obvious is a form of mental disease. The cause of the disease is the individual’s ego… a sick ego.

When your ego rules your life, turmoil, drama and failure is always the outcome. The ego needs approval and must maintain control. It will do so at the cost of it’s own existence.

Looking back now, I regret I didn’t have the self-confidence to point out to those people the inevitability of their failure. It might have made a difference to some.

I was in my thirties and pulled back from telling like it is…

Thank goodness telling it like it is comes very naturally to me now. I hold it as a sacred responsiblity to not hold back the truth from my Clients.

-Bob Baran
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Bob and Gwen Baran, have created The Intentional Prosperity™ System Life Coaching Program.

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