Published by Bob on 27 Feb 2009
“Doing Without”-The End Of Consumerism?
When the momentary “rush” that comes from “buying something” breaks its addictive hold on the population – the economy slows down.
Especially when it’s a consumer-based economy
All of a sudden the “hypnotic buying-trance” that new car dealers have well understood and manipulated is gone. So sales plunge 40-50%.
Because 40-50% of “sales” are hypnotically induced… The remaining sales are in fact the “real” demand based upon cars and trucks simply wearing out or no longer being economically viable to maintain.
Uh-Ohhh
The longer people go without the “need to purchase” – not falling prey to the “hypnotic rush to ownership” – the more they begin to realize they can do without.
“Hey, maybe I can get another year or two out of my car”…
It’s funny, the economic recession is actually large numbers of people – who for whatever reason – are temporarily not being swayed by the emotional need to own something new… For many it’s a “sea change” in their world view.
Suddenly life doesn’t revolve around the next thing you need to buy…
This may actually begin to expand the demand for items providing real value and quality… Products and services that can enhance your life experience and fulfillment are going to become the foundation of this transforming economy.
It should come as no surprise that the car makers who provide the greatest reliability and value are suffering the least decline in sales.
Easy credit empowers stupid emotional decisions
Like buying a new car that’s worth 25% of it’s original cost in less than 4 years – versus one that still maintains 60 -70% of it’s value…
Or buying a “new car” when the best deal may be one a couple of years old.
Those businesses and services which have relied upon the “hypnotic need to own” are in big trouble now… And it’s a good thing.
If a business is not delivering real value in this new economy - the elimination of the emotional enabling known as easy credit – strips away the thin veil of the false promise and easy monthly payments – used to disguise poorly designed products and services.
The future of business opportunity and success – is going to be based on delivering real demonstrable value.
The 30 – 40% of consumers who are victims of their own self hypnosis – the ones most vulnerable to being swayed by smoke and mirrors – are no longer in the market.
The real economy is still there
The opportunity to “get real” has never been greater!
-Bob Baran