As I’ve been pursuing my new business venture - I’ve run smack into a phenomenon I refer to as “conditioning”.

Here’s what I’ve noticed:

I’ve provided a number of people with a sample of my product - the world’s most powerful anti-oxident anti-aging formula based upon the acai berry from the  Brazilian rain forest.  It’s a natural delivery system for good nutrition. Four ounces of this stuff a day (the juices of 19 different fruits)  is also the nutritional equivalent of 13 servings of fruit a day -  Really good healthy stuff.

Everyone I’ve given the product to try has said they knew they were not doing all they could as far as even meeting the Government’s “minimum” dietary suggestions of 7-10 servings of fruits and vegetables a day.

What separates the group into two distinct patterns of results is this:

Group A - are people who have a history of setting out and accomplishing  things in their lives.  These are people who have had several careers - entrepreneurs - artists - people who have different “chapters” in their lives.  The kind who have made decisions to “go their own way” and succeeded in doing so. Not so much “employee types” but people who engage life as a series of projects and challenges whether or not they are working for themselves or are employed.

Group B - are people who have a history of living their lives in the most predictable and “secure” manner possible - basically in the same kind of job - working for the Government - or other long-term institutions - never really achieving much as far as being aggressive  with their career path.  The quality of their lives are determined by the financial constraints of their jobs.

The group B people also tend to have more “chronic” problems - health - money - relationships - than the group A  people.

Even though both group A and group B people acknowledge their need for better nutrition - my personal experience has been that by far - people in group A have a substantially better experience with my product - they feel better - they want to continue using it - they are more apt to share their good experience with family and friends - for whatever reason they seem to be more sensitive to the good effects of “basic nutrition”.

I’m convinced from my own experience that there is a conditioning process which is the result of people accepting and living their lives within predictable financial - emotional  and lifestyle limits  - which acts to preclude them from having the sensitivity to recognize and acknowledge the effects of good nutrition  (or possibly “good” in general) their bodies may actually be “craving”… It’s as if there’s some kind of internal barrier they have in place which prevents them from doing anything that could possibly threaten their “status quo”.

What I’m saying here is that an individual’s mindset that has been conditioned over time to accept a predictably limited and structured reality will tend not to respond (emotionally) to something which is “good” that is placed into their day-to-day life. I say emotionally because - even though their bodies may be responding positively - they have an emotional disconnect so they fail to “experience” the good that’s happening.

I believe this is happening  because they have - over time -  reinforced their expectation that “there is nothing good - new  or unexpected” that is going to show up in their lives that can change anything.

It’s possible they are experiencing a kind of self-induced state of depression which negates any possibility that something new (and good for them) has appeared in their lives … and this happens before the good thing challenges their (depressed ) comfort zone.

Yes - I do believe this is the case!

Needless to say I’ve shifted my focus onto those individuals who fall into group A.

They tend to be more positive about their future - more open to new ideas - things and experiences -  which have the potential to enhance their lives - and they’re  more sensitive to perceiving and experiencing  “good” when they do experience it.

I’m looking for people who’ve lived their lives as a series of adventures.  They’re fun to be around - have a passion for whatever they happen to find interesting - and are naturally open to considering “the next good thing” in their lives.

For these group A types - the best is yet to come!

-Bob Baran